Serving Sexy, Fun, And Cool

Serving Sexy, Fun, And Cool

By Shavonne Taisha


Sarah Dawson better known as SADA is the head designer of the luxury lingerie collection, SADA By Sarah. As a child her interest in fashion bloomed into early adulthood. She studied fashion design at the Fashion Institute of Technology where her love for delicates blossomed.

Sarah creates every design with love and care. She is believes that each piece should be a “creative masterpiece.”. Sarah’s brand goal is to” break the intimate apparel taboo that exist.”

Journalist, Melyssa W. met up with Sarah Dawson to gage insight on SADA by Sarah’s new collection. Sarah’s exclusive “Meet to Measure” is her way of adding personalized touches to each custom design. She wants everyone woman who comes to her to love herself and appreciate her own body.

Watch our interview below

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